The homonymous beach of Koukounaries is called Chryssi Ammos, because of the color of the sparkling sand. It is one of the most beautiful beaches in Greece and in the summer it is flooded by thousands of tourists from all over the world. There are many canteens and entertainment centers. One can also do water-skiing and can canoeing, cycling and parasailing. Its waters are crystal clear. It has been awarded the Blue Flag.